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Go to Market

Structural brings innovative workplace discovery features to Microsoft Teams, doubles growth

Microsoft for Startups

Structural cofounder Scott Burns was no stranger to startups and the issues they can have working with large, established organizations. Then he saw demand from enterprise customers for integrated solutions built on the Microsoft Teams infrastructure they already used. Scott was surprised and delighted to find that working with Microsoft to bring his solution to Teams proved to be a great experience.

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Building a winning go-to-market strategy

Microsoft for Startups

Your GTM plan is about detailing how you'll reach your customers and achieve that competitive advantage. A comprehensive GTM plan should include the analysis of who your customer is, using that knowledge to define your offer. It should also work through how to sell your solution.